Business Development Professional

COURSE CONTENT

This course combines Stakeholder Engagement Essentials and Public Speaking Essentials into a full day course to upskill participants to apply business development strategies.

When it comes to stakeholder engagement, are you really meeting the needs of your clients? Too often, relationships are not managed effectively, with little or no respect for the individual needs of the client. Failure to engage and manage clients or stakeholders is one of the most common causes of project or relationship failures. In most instances this could be prevented with a strategic approach and planning. 

Do you want to learn the art of presenting effectively to an audience?

Public speaking consistently ranks as most peoples’ top fear. Did you know that an astounding 75% of people suffer from speech anxiety?

This workshop is designed to help you engage with your audience by building confidence and driving performance.

In this workshop, we look at the following elements:

• Strategic approach to planning – begin with the end in mind
• Analysing stakeholder needs
• Engagement methods and processes
• Communication strategies to suit the audience
• Evaluation
• Responding to changing needs
• Identifying your purpose
• Analyse and pitch to the audience
• Content matters – develop an outline and logical sequence
• Writing your talk – what to include, what to leave out
• Ensuring understanding and engaging the audience
• Practice your new skills in the ‘safe zone’ of learning

Learning Outcomes

By the completion of this course, participants will be able to:

• Define the needs of the stakeholder
• Develop a planned approach
• Set up performance measures to determine results
• Align the engagement plan to the overall strategic direction of the project
• Overcoming fear of public speaking
• Better handle nerves and channel adrenalin for positive impact
• Confidence to analyse the audience and tailor delivery
• Practice techniques that ensure clear, concise and effective wording
• Deliver a polished, professional and credible speech

Who should attend?

This course is suitable for those working with any group, individual or community, where internal or external business relationships have an effect of the success of the business operations or project outcomes.

Typically, but not limited to, stakeholders can be: government departments, community groups, customers, employees, investors and/or suppliers.

Those who suffer from presentation nerves and feel this is a barrier to their personal or professional wellbeing and success. Those required to perform presentations in a work setting but who lack experience and or confidence.